Why We Stand Out



So how will my being an NLP Kids coach make a difference for you as a client?

  1. Understanding – I know and understand children far above simply being a parent. I’ve worked with them for 25 years – how many of my competitors can say that? I’ve been teasing thoughts and feelings from children and teenagers on all manner of topics and in all sorts of ways, knowing what works and how to pace and phrase to allow them time to think.
  2. Trust – Children trust me, they recognise that I know what I’m doing and that I am genuinely curious about what they think and feel. I know that some children need visual stimuli, some need it explained verbally and some like to get stuck in and do something with the stimuli. Some are fine with a broad concept, some are overwhelmed and want detail. Some need some help expressing what they want when what they don’t want comes more naturally.
  3. Approach – I don’t ask questions like a teacher. You might have given me a topic guide with question marks on it but I will get the answers by providing a space for the children to explore the issue in their own way, possibly through drawing or by making a collage, co-creating a poster, some activity that will engage them so totally that I can explore what I need to know without them feeling challenged.
  4. Rapport – I am good at getting rapport, keeping it and disengaging if I want to get their attention. This means that I can move things along quite quickly and still allow space for silent thinking time.
  5. Techniques – Some NLP techniques such as perceptual positioning or time lines, mindfulness, reframing and so on are very easy to explain to children and teenagers and because they have a great imagination they can happily talk to a packet of biscuits or argue with a breakfast cereal, pretend they are a brand they use or provide the brand story background.
  6. Qualifications – I have an MA International Marketing so I know that your research project has to provide not only insight but actionable insight. I understand Marketing (I’ve written books about it and taught it!) and I’ve worked in client companies where I’ve had to be completely focused on the success of the brand.

Qualitative research is an exploratory tool and therefore each group will be slightly different because children are different and by allowing them to self-direct and by giving them space and permission to tell me what I should be asking about a brand, they give us so much more insight than any topic guide we could devise.

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