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Building rapport with children


It is extremely easy to get on with kids. Why do I start with this? Because whether you get on with them or not will entirely depend on how you decide it’s going to be. If you worry about it ahead of time, dread what could happen and overthink the whole thing then it will indeed be a struggle because you’ve decided it will be so.  You can start by doing this exercise. Find somewhere quiet and free from distractions…

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Top tips for running online focus groups with kids

I have been running kids focus groups for so many years as well as having hands-on experience of kids as a mum of four myself, I have worked with them for over 25 years. They can be absolutely great, hilariously funny, uniquely insightful and very direct. Over the last year or so, I’ve probably done as many on-line groups as standard groups so I have put together a few tips on how to get the best out of those you…

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Stimuli for kids groups


I’ve noticed that clients like to provide stimulus material that gets as close as they can to what they intend to produce but inevitably it doesn’t actually look like a toy or a game. Whereas adults understand this and compensate in their mind for what is basically a working model, children are disappointed and whatever hopes and expectations they had from the concept, are dashed when they see what you produce from under your cloth.   I’ve experienced crestfallen faces…

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