• Follow Our Blog

    Enter your email address and we'll let you know as soon as we've written a new blog entry.

    Join 102 other subscribers

Building rapport with children


It is extremely easy to get on with kids. Why do I start with this? Because whether you get on with them or not will entirely depend on how you decide it’s going to be. If you worry about it ahead of time, dread what could happen and overthink the whole thing then it will indeed be a struggle because you’ve decided it will be so.  You can start by doing this exercise. Find somewhere quiet and free from distractions…

Continue reading

VAK for Qualitative Researchers


I am a fidget pot – I can’t sit still, I want to be on the go. I’m kinaesthetic. If you have one of me in your focus group, work with or present to a Kinaesthetic you will need to ensure you keep them interested because they have a low boredom threshold. They want short bites, something they can respond to and the opportunity to get involved. You need to incorporate exercises for them, keep sections short and introduce breaks…

Continue reading

Building rapport as a moderator

eye accessing

As researchers we need to establish rapport quickly and sustain it as we gain insight from complete strangers on an issue that is unfamiliar to us. So how can NLP enable us to do this? The map is not the territory How the world looks to us is not the same as it is for our focus group respondents. As we sit preparing for another group of respondents with briefcase, armfuls of stimulus material and our ubiquitous laptop, our respondents…

Continue reading

What to expect from a Market Research proposal

learn market res book

It is the job of the research supplier to respond to the brief by considering the requirements, familiarising themselves with the product and product category, any previous research findings provided and provide a written proposal. The research buyer appraises all the proposals submitted and compares them to decide which one best meets their brief. The Market Research Proposal is in effect the contract between the client and the supplier and commits them to a specific research design with agreed timing…

Continue reading

The role of the Licensing Agent

brand licensing book

The key role of the agency is Brand Guardian. Whatever is going on in the market place, the agency has to have its finger on the pulse, making sure that it’s activity stays true to the brand’s DNA or brand story. Key aspects of this role are passion and belief for the brand combined with entrepreneurial flair and commercial acumen and these are what Coyle maintains are the key attributes of a successful Licensing Agent. He argues that there is…

Continue reading

Top tips for running online focus groups with kids

I have been running kids focus groups for so many years as well as having hands-on experience of kids as a mum of four myself, I have worked with them for over 25 years. They can be absolutely great, hilariously funny, uniquely insightful and very direct. Over the last year or so, I’ve probably done as many on-line groups as standard groups so I have put together a few tips on how to get the best out of those you…

Continue reading

Stimuli for kids groups


I’ve noticed that clients like to provide stimulus material that gets as close as they can to what they intend to produce but inevitably it doesn’t actually look like a toy or a game. Whereas adults understand this and compensate in their mind for what is basically a working model, children are disappointed and whatever hopes and expectations they had from the concept, are dashed when they see what you produce from under your cloth.   I’ve experienced crestfallen faces…

Continue reading